Tuesday, May 25, 2010

When Readers Pop the Question

How to Answer When Readers Pop the Question.

Every working photographer at an event as heard this question from readers 1,000 times: "How can I get a copy of that?" There may be many ways to answer but the way that makes the most financial sense and in the long run makes the readers the happiest is "at our newspaper's website" while handing a business card over to the reader that has photo ordering information on it. "We'll have these uploaded with in 24 hours." This increases traffic to the paper's website and makes it easy for the reader to make a purchase.

Photographers from MNP papers can get a custom design and a their first 100 cards for free. Just send the information for your cards to your MNP Region Manager and the cards are on the way.

With graduation season approaching this might be just the time to start this approach or stock up on cards.

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