Tuesday, May 4, 2010

A 5000% improvement?

Pictures don't lie but they can only tell a small bit of truth. How do we reveal more of the truth? More pictures. As journalists giving an accurate account of an event should be the top priority. It's time all newspapers understood the value of the a online photo gallery. It is like having an unlimited supply of ink and newsprint. Instead of sending out a photographer to a story and chosing one image of the 50 available we can now share all 50! By putting all 50 in the online gallery we are:
1. Telling a more complete story for our readers.
2. Increasing page views and visitors to our website
3. Multiplying the odds of selling a photo by 50.

2 comments:

  1. 4. Increasing the work involved for the person who edits the photos by 50x.
    Instead of editing/photoshopping the one photo that is published, he's going to have to edit/photoshop 50 photos. After all, no decent photographer would want one of his terrible photos to be posted online, or one of his mediocre photos to be posted unimproved. These are tasks that take time and cost money.
    But you don't work at a newspaper, so you wouldn't care about this.

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  2. Sorry that I had been overlooking the comment field all this time.
    I promise anything that makes life difficult for newspaper staff to publish and upload photos I care about.
    Although I don't work at a specific newspaper I have taken hundreds of photos for publication and I edit countless thousands of photos a month. I have found that often the photos from a single shoot will share characteristics that need the same correction. We have built up a large number of PhotoShop actions over time that allow us to correct photos from a particular assignment in batches using the "Automate" feature. This will apply the correction to dozens of photos in seconds. Even if this approach doesn't fully correct the image it can still save some of the later tweaking. On our PC based computers we use Irfanview (www.Irfanview.com) for batch processing. May I suggest that a "decent photographer" doesn't take but so many "terrible photos"?

    Since at the lab we individually manually correct any images prior to printing that the ID try an experiment? Prehaps try uploading the uncorrected or only lightly corrected images and let the public judge for themselves if they are worthy to be purchased? Our experience is that the emotional correction to the photo is often more important than technical perfection.

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