The Weakest Link and an Opportunity

High School football season is beginning and this is the paper's opportunity to shine. We have prepared a house and an offer to make you positively dazzling in the eyes of your readers.

All this month your readers can buy any 4x6, 5x7 or 8x10 photo reprint and get one free.


We announced this in Friday night's special edition of Allen's Tuesday Tips. That post contained a broken link to the house ad for the September Buy-One-Get-One FREE. Here is the correct link  Download it here. Just add your paper's URL and its ready to begin generating revenue. Keep in mind we cover all the cost of the extra prints. All you need to do is run this house ad in every edition this month.

Thanks to Dave Scholl the Publisher at Dixon's Independent Voice in California for being the first to write me back about the broken link.
Next month we'll have another powerful offer for your readers and every month through the end of the year.

It's Started. It's Started. Photo Reprint Christmas is Here!

This Special Edition of Allen's Tuesday Tips is on Friday night in honor of the opening of High School football season tonight. High School football photos are the undisputed heavyweight champion of newspaper photo reprints.
If you were out shooting tonight and got great results; well done. If you feel like there is room for improvement look over some earlier posts about how to stop action and cover sports.
If you are responsible for the financial success of the paper now is your time to shine.  Instead of running ANOTHER renew-your-subscription-ad in these next 4 months of issues, do what successful newspapers all over the country are doing and run items from the House Ad Library. Wednesday we will be writing to everyone that has placed an order from your your paper and remind them that they can Buy One and Get One FREE. We've created a matching house ad that can run all month. Download it here. Just add your paper's URL and its ready to begin generating revenue.
Next month we'll have another powerful offer for your readers and every month through the end of the year.
Thanks to all those who wrote in and noticed that there was no tip this past Tuesday.

In 2 Weeks Let's Start Creating Evangelists for Your Paper

How are evangelists created? By getting one person to share something positive about the paper with someone else. The biggest photo reprint season of the year coming soon so let's equip these new evangelists with something really positive to share.  Starting September 1 and continuing through December 31 your readers can benefit from the most powerful campaign of offers for free additional newspaper reprints ever. And best of all; there is no cost to you. We are covering the cost of all the additional prints. Clients just need to download and run the appropriate house ads from the MyNewsPhotos House Ad Library.
And if your paper is not a client yet, this is the time.

Your Readers are Calling. Don't Worry, We'll Answer It.

Ring...Ring... would somebody ELSE get that please?  We will.
Technical Phone Support, many online photo gallery companies simply ignore it. Readers have no way to contact the photo lab other than an email address. You love your readers. You know they deserve better. They deserve an 800 number right there under each photo. And not one that is outsourced to the low bidder. One that will represent your newspaper to your readers in a professional manner. Let us handle that. We see it not only as an opportunity to serve our newspaper clients and their readers but also as a gold mine of information about how readers our interacting with the newspaper's photo gallery. Information we use to improve the experience for your readers in new software tweaks and releases.

Revenue sick? Get a Physical, but No Rubber Gloves

We all need for a doctor or other expert to look us over once in a while especially if we are not preforming at our best. Your online photo gallery may be in the same situation. Not getting the sales you expect? Let us help. We can preform an examination, make a diagnosis and provide recommendations for getting your photo revenue strong and healthy. Although not all items on this list pertain to all papers, we will assess:
Image Quality
Image Size
Image Orientation
Uploading Quantity
Timeliness of Uploading
Link Quality
Link Location
House Ads
House Ad Schedule
Special Offers
Internet Promotions
Effectiveness of Promotions
Unlike any other health check up, this one is free. Even if you are not a current client.
What a deal, a renewned revenue stream and we didn't even make you cough once.