Photo and marketing tips for newspaper photo departments from Allen Showalter a professional photographer, photo engineer and Certified Photo Consultant. He's International President of the Photo Marketing Association International, past Chair of the Independent Photo Imagers, served on the board of the Digital Imaging Marketing Association and is Chairman of the Board of the Buck Rogers National Photofinishers. He is the author books and articles and has taught pros around the world.
Newspapers make great gifts. I'm not talking about subscriptions, but a mousepad, framed reprint or even a stretched canvas like in the picture on the left. Every edition you publish a page or photo that a reader would like to keep for posterity. How are you helping that reader and making money? If you are offering achival quality full page reprints and photo reprints then you are ahead of nearly 85% of newspapers that do not.
The Daily Inter Lake in Kalispell, Montanta posted this link to their online photo gallery on their Facebook wall to promote an album of photos of a mother black bear and her 4 cubs in a tree. This post and a reminder in the cutline under the photo in the print edition helped to generate over $575 in sales from a single photo album.
Good photos+timely uploading+a bit of marketing=$
