Thursday, July 28, 2011

A Flash Tip for Simple Cameras

As more point and shoot cameras make their way into photojournalism, lighting becomes challenging. In this example we can see the AUTO flash setting is easily fooled and can fail you leaving the subject dark and underexposed. Here's a simple rule if the subject is 4 to 18 feet away manually turn on the flash. Farther than that and the subject will be out of range of the flash and closer the shot will usually be overexposed.

Tuesday, July 12, 2011

Reprints are less than half the story

The biggest online photo companies make more money on photo gift items than on photos prints and so can you. If your paper is offering photo reprints online (if not, what's keeping you?) you should also offer photo gift items. The Big Three of this catagory are mugs, mousepads and t-shirts, but photo buttons, magnets and keychains are also popular during fall sports season. If ypour paper isn't offering these products you are leaving money on the table.
Adding these products to your lineup is an easy way to increase sales and increase reader enthusiasm for your photo gallery.


Tuesday, July 5, 2011

More on group photos

One more post on how to take great photos of big groups. Group photos are an opportunity to bring lots of attenion to just one image in the print edition and then lots of page views and sales to the online edition and the photo gallery.
Posing dozens or even hundreds of people is not intuitive but any photographer can do it well with the techniques in this ebook. To a FREE copy of our ebook "Efficient Large Group Photography--Getting the Big Shot" just write us. It's 35 years of group photography experience distilled down to a five minutes read.