Tuesday, January 18, 2011

How Many Readers Care About That?

Every editor thinks about it. Every newsroom discusses it. But there are precious few ways to measure it. What is it? Reader interest. Do more readers follow this high school or that one? Do they like this sport more than that sport? The bigger question is: how do I know? One way is to look over the page views in your photo gallery. Albums with lots of views indicate lots of interest. If you need help finding the page view information in your MyNewsPhotos gallery we've made this 1 minute training video on how to access page views as well as to how to delete photos or albums that need removal.

If your paper is not a MyNewsPhotos client consider this my invitation to start the new year off with a new revenue stream for your newspaper or to upgrade your current photo gallery to the ONLY photo gallery software and service built from scratch for the newspaper industry.

See you next week.

Tuesday, January 11, 2011

PMA Launches CLIQworld.com

Logo V2The Photo Marketing Association International launched CLIQworld.com today. "...a community united by the passion of photography, images and motion."

PMA hosts the world's largest annual photo convention. (Photokina in Germany is bigger but only held every other year)  CLIQ is in September in Vegas this year and what's new is the emphasis on photographers as opposed to photo stores and labs in the past. Check them out at http://www.cliqworld.com/

Tuesday, January 4, 2011

Facebook Readers Uploaded 750 Million Photos Last Weekend. WHY?

Why so many pictures? Because people love seeing photos online and the holidays have always been the most popular time of year to take pictures. If your paper is not capitalizing on the massive opportunity that photo galleries on the web represent lets get started. If you are currently showing and selling photos on the web but not getting the results you think you could write to me and we'll send you a copy of the ebook "Secrets to Online Photo Reprint Success for Newspapers".

If finding new revenue streams for your paper is part of your New Year resolution, contact us for some no obligation information.

Til next time,
Allen