Thursday, March 15, 2012

Photos now rule the web

Facebook has shown us that the public wants photos. Over 100 million photos are added to Facebook everyday. Those photos create of 10 trillion page views a month.
If your paper is not sharing all the photos it takes (not just the ones from the print edition) you are not providing what your readers are telling us they want.  We should all see Facebook's enormous success as a business and as social phenomenon as a giant direction arrow for where to steer our ship.

Oh the picture? No particular reason. I just always liked the portrait of my friend Mark.

Monday, March 5, 2012

Newspapers and the day-old bread store.

Although not as common now, a generation ago the day-old bread store was a common merchant in many communities. As the name implies these stores sold the bread that bakeries had gathered from the shelves of supermarkets when the "day-old" bread was replaced with freshly baked loaves. The day-old bread stores sold these older loaves at a discount to salvage some value out this old inventory.
News photos are like bread. The value drops as they age. But not because they soon grow blue-green hairs but because the emotional connection to them wanes quickly.

Daily uploading insures the most possible sales and prevents the photojournalism version of blue-green hairs.