Tuesday, May 11, 2010

A Marketing Lesson from Sea Lions

Years ago at the National Zoo in Washington DC my favorite thing to do was feed the Sea Lions. Back then you could by a big bag of peanuts in the shell and were encouraged to toss them into a pool just over a low rail to the sea lions' pool. What made this particularly fun was that the smartest sea lions would wave a flipper at anyone holding a bag of peanuts to catch the humans eye and attract more peanuts than their less animated pool mates. A staff member explained that this waving behavior was not taught to the animals but rather learned on their own because it brought results.
This simple lesson of motion catches the eye and brings rewards is also known to the smartest newspapers. Those papers catch the attention of humans by using one of the free MyNewsPhotos dynamic badges on their homepage to direct readers to the photo gallery. See examples.

May you wave your flipper and attact lots of peanuts.

No comments:

Post a Comment