The Readers Have Spoken With Their Wallets.
A fun fact; even though 2009 was a great year for amateur online photo companies like Snapfish and Shutterfly and they made record amounts of 4x6 inch photo prints they made even MORE money on photo gifts and photobooks and other products that are not traditional 4x6 prints. With photo mugs the leading photo gift. The lesson we should take away from this is that if you want to maximize the revenue from your newspaper's photo gallery you need to turn on products like photo mugs, mousepads, T-shirts and collages. Magnets and photobuttons sell well during little league too.
Let's reach out with both hands and pull in that money that we have been leaving on the table by offering too narrow of a product selection.
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