Tuesday, June 22, 2010

Habits Aren't Just for Nuns

We humans are ruled by our habits. From the way we brush our teeth to the way we read the paper to the way we surf the web. The happy anticipation of opening the fresh newspaper or visiting the paper's home page. It's Pavlovian how we respond to certain stimuli, but that response must be learned. How does our brain learn it? Repetition. Why is this important? We all want our readers to form a web surfing habit of visiting our paper's web site and looking at our photos. To cultivate this habit in them the content must be fresh with every visit. That's why the MyNewsPhotos gallery software places the newest content first and that is why uploading with every new edition separates the successful, money-making papers from those that ...well... find uploading a chore to be delayed. Which side is your paper on? Fresh Content=Fresh Excitement=Results.

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