Your Newspaper's Name is Valuable. Treat it that way.

In any community, big or small, the local newspaper's name is recognized and trusted by many.
That is powerful.
That is valuable.
That is your brand.
For many papers their brand is their most valuable asset and yet often doesn't show on the balance sheet.

Treat your brand well. Put your brand on your offerings. You wouldn't buy a billboard and put someone else's name on it.  Why do it on the web?  Many papers across the country use online photo gallery services with the name of the hosting company plastered all over it. Who's brand is being built in that relationship?
At MyNewsPhotos the "white wrapper" approach that uses our technology and expertise in software and photo printing to build YOUR brand.  Your paper's name on the top of every page. Your name on the thank-you email. Your name on the sales order sent with the photo products.

Your brand is the one that is important to your readers. You've earned that.