The Countdown to Photo Season is On

High school football season begins in a month. Prep football is the single most popular subject for photo reprints. Time to prepare for success. Here's what papers that sell a lot of reprints do:

• Train readers to visit the gallery by uploading right after photos are shot all this month (and all the time)
• Run house ads. Readers need to know that your gallery is full of photos waiting for purchase.
• Take lots of pictures. Not just the starting players scoring points but the bench, the coach, the cheerleaders, excited fans all make for compelling photos that sell.

More ideas to come.