Readers often want to purchase the digital version of the photos they see in your paper. Should you sell them? Our experience is a qualified yes. Unless there is some reason to believe the image will have value to more than one person like a team picture there is usually little opportunity lost in selling the file as long as it is clear that the image is for personal use and not for resale. We recommend to our clients switch on high resolution and low resolution downloads. They are proven money makers and save your staff from having to find files and email them outside of the photo reprint system. That is the real lost opportunity.
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