Every photo in every edition of your paper will have at least reader that wants to buy it. How much they want to buy it is another issue, but assuming they want to buy it badly enough to pull out the credit card then it is essential that they know to do when the urge to order a print hits. This means that house ads for photo reprints need to run in EVERY EDITION. And better yet every photo should have a line under it suggesting "To see more photos go to ThisPaper.com"MyNewsPhotos offers an entire House Ad Library with ads from one column inch to a 1/2 page ready to download in minutes.
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