Monday, March 15, 2010

Photos are like Donuts--Freshness Counts

Photos are like Donuts--Freshness Counts

The emotional attachment to a photograph decreases quickly after a photo is taken. According to Infotrends, in only a few days after a photo is taken the emotional attachment the subject or another has to it will drop below a level it will not see again for 20 years or more. That means the opportunity for reprint sales dissipates quickly also.
The successful photographers and photo departments we deal with know this and make rapid uploading a priority. They see the photos posted in their gallery as an extension of their news coverage and not something relegated to the back burner and allowed to grow old and stale like...what's that cliche?-oh yes, "yesterday's news".

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