Oh Canada

If your paper isn't in Canada you are excused from reading this week's tip.
If you do have readers in Canada we have good news. All of the features of the only software created from the ground up for newspaper online photo reprint success are now available in Canadian dollars. If you are current client your MyNewsPhotos Region Manager will be contacting you and converting your account in the next few days. If you are not a current client but would like to start up a new revenue stream for your paper Contact Us.

How Often Should We Run a House Ad?

Every photo in every edition of your paper will have at least reader that wants to buy it. How much they want to buy it is another issue, but assuming they want to buy it badly enough to pull out the credit card then it is essential that they know to do when the urge to order a print hits. This means that house ads for photo reprints need to run in EVERY EDITION. And better yet every photo should have a line under it suggesting "To see more photos go to ThisPaper.com"

MyNewsPhotos offers an entire House Ad Library with ads from one column inch to a 1/2 page ready to download in minutes.

Photographers' Torment or How to Shoot Photos in a High School Gym.

Shooting good looking action photos in a gym without supplemental lighting is tough. Here's how to get the best possible exposure.

1. Set camera exposure mode to "A" for Aperture Priority. This means we are going to choose (in Step 3 below)  how wide open the aperture is and let the camera choose the shutter SPEED (how long the shutter is open.) See picture on left. Your knob may vary.
2. Set your ISO to the highest number on your camera. depending on the model this will be 1600, 3200 or 6400. This setting determines high sensitive to light the sensor in the camera is. We are cranking it up to max sensitivity. 
3. Set your aperture or f-stop to the lowest setting. (the lowest number is the most wide open setting)
4. Set your White Balance to Auto unless you know how to create a custom white balance for the light in the gym. The color temperature of sodium vapor and mercury vapor lights often found in gyms doesn't match up well to any of the usual white balance settings. 
5. Keep the flash turned off .
6. Take lots of pictures. Three good reasons:  Photography is a skill that takes practice to improve. Uploading them will drive sales and it improves the odds of getting a great shot.

The Gravy Train Rolls On

One month down. Three to go.
The September Buy-One-Get-One offer proved popular with readers but we wanted to make it even easier for readers to receive a FREE photo when they buy one. So in October 5x7's are AUTOMATICALLY buy-one-get-one.  No promo code, no muss, no fuss.
As always, we are paying to the extra print so all our newspaper clients need to do is upload photos and run the house ad.

The House Ad art for the October Reprint Special is available at this link to download. We will be reminding all of the readers who have ordered a photo in the past of this new offer every week to 10 days.

The WSJ Catches Up To MyNewsPhotos Clients

Below is a link to an article in the New York Times about the Wall Street Journal using information gathered from web visitors habits to make editorial decsions. Not to brag, but our newspaper clients have had a five year head start on the WSJ since every album and even every individual photo in the photo gallery has a counter. That means you are only a few clicks away from knowing how popular one topic is verus another. This is a much easier to use tool than counting letters to the editor and more reliable than licking a finger tip   sticking it in the air to gather reader info. Now you can know which local high school is the most popular with your readers. Which photographer's work attracts the most attention. Is there more interest in cars accidents or town council meetings? It's a powerful tool. Welcome aboard to the The Journal.
http://www.nytimes.com/2010/09/06/business/media/06track.html?_r=2&src=mv&ref=business

The House Ad art for the October Reprint Special is now available to download. Is again a Buy-One-Get-One offer but with a twist; no promo code to enter. We will make free 5x7 ofr every 5x7 readers order in the month of October. We will also be reminding all of the readers who have ordered a photo in the past of this new offer. And as always at no cost to our MNP newspapers.

Ohhh No! We Uploaded What News Photo???

It happens. A glitch in the work flow and a photo is uploaded that wasn't meant to see the light of day is in the paper's web gallery. Before the picture of the editor's spouse with a beer can has 1500 page views you want to take it down. With MyNewsPhotos its really easy. Just log in your account. click the album title, click the photo and click "delete". Poof, Done.

The SECOND Fall Sports Season?

Football season has begun and sales are soaring but there is a second football season for photo reprints. Beginning around April, moms all over the country will be wanting photos for their graduates scrapbook. Scrapbooking is huge and and this football season echo is easy money for the paper. To get your fair share be sure to renew the sports photo albums when your expiration notices arrive in the email box. Albums expire 120 days after uploading but can be renewed for 90 days up to three times all for free. Albums with photos ordered from them within the last 90 automatically renew indefinitely.

Remember to download and run the September Buy-One-Get-One House Ad all this month.