The Countdown to Photo Season is On

High school football season begins in a month. Prep football is the single most popular subject for photo reprints. Time to prepare for success. Here's what papers that sell a lot of reprints do:

• Train readers to visit the gallery by uploading right after photos are shot all this month (and all the time)
• Run house ads. Readers need to know that your gallery is full of photos waiting for purchase.
• Take lots of pictures. Not just the starting players scoring points but the bench, the coach, the cheerleaders, excited fans all make for compelling photos that sell.

More ideas to come.

News Flash: Marie Curie Was Wrong

"I was taught that the way of progress was neither swift nor easy."

Marie Curie

Announcing the Anywhere OneStep Uploader.

MyNewsPhotos has long been known for having the easiest method of uploading photos to on line photo galleries, the OneStep Uploader. Folders of full resolution photos were simply dropped on the OneStep Uploader icon on a computer desktop and we did the rest. The software reads the name of the folder, creates an album by the same name in the on line gallery and populates it automatically. But the uploader software had to be installed. Now the Anywhere OneStep Uploader just needs an internet connection. Nothing to install. 
See it here:
http://www.instantimagegallery.com/pubimages/upload/upload.html
Sorry Marie but it represents great progress and is swift and easy for every newspaper.

Cyan Is Not a Country. Getting the color right.

Digital photography is great but it suffers from many of the same color problems and its film based ancestor.
Light sources have different color temperatures and cause inaccurate color in our photos. What colors? How do fix them?

Cyan, seen as blue-green in photos. Add red to fix the the print. Underwater photos and some artificial light sources cause this.

Magenta, looks reddish, pink in photos,. Add green to correct the print.

Yellow, looks yellow, makes sky look dull. Add blue to fix it.

Red, looks orange in print. Add cyan to correct it. Incandescent light is the usual culprit.

Green, looks green in print. Add magenta to fix it. Fluorescent light is the usual source.

Blue, looks purplish in print. Wrong settings on the camera can cause this. Underexposure in shade and snow pictures have this tone often too. Add yellow to fix it.

At MyNewsPhotos we manually color correct every image we print in the lab so you can skip this with all the photos to be added to your gallery and know that readers will still get great pictures.

Your Newspaper's Name is Valuable. Treat it that way.

In any community, big or small, the local newspaper's name is recognized and trusted by many.
That is powerful.
That is valuable.
That is your brand.
For many papers their brand is their most valuable asset and yet often doesn't show on the balance sheet.

Treat your brand well. Put your brand on your offerings. You wouldn't buy a billboard and put someone else's name on it.  Why do it on the web?  Many papers across the country use online photo gallery services with the name of the hosting company plastered all over it. Who's brand is being built in that relationship?
At MyNewsPhotos the "white wrapper" approach that uses our technology and expertise in software and photo printing to build YOUR brand.  Your paper's name on the top of every page. Your name on the thank-you email. Your name on the sales order sent with the photo products.

Your brand is the one that is important to your readers. You've earned that.